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The Prediction of Behavior from Attitudinal and Normative Variables. The result shows that all elements of Theory of Planned Behaviour (TPB) have significant effect on purchase decision, but further studies is recommended.Ījzen, I., & Fishbein, M. The sample used is 100 respondents and we analyzed the result using path analysis with the assistance of SmartPLS version 3 software. The population used in this study is the Muslim community who lives in the city of Malang. We conducted this study to investigate the effect of halal food certification and halal awareness on interest in buying products from a fast-food restaurant in the general public in Malang City, Indonesia. Halal Food Marketing, Purchase Interest, Halal Certification, Halal Awareness. School of Communication and Business, Telkom University, Indonesia
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